social sites & landing pages
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Fandango
Working with our agency partner, OTTO Digital, we developed an optimized landing page interface for Fandango.com. Designed specifically for users searching for a movie in a given location, this "widget-style" interface re-packages existing data into a streamlined interface.
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Cheap Caribbean
CheapCaribbean.com is a rapidly growing travel site, focused on great deals and exceptional customer service.
Working with our partner, Camelot Communications, we designed and developed a targeted landing page framework for Cheap Caribbean and are working with them to optimize customer acquisition from online & search marketing. -
Zazzle
In a partnership with RAMP Digital, we designed and developed this Optimized Landing Page for zazzle's online advertising campaign. The page increased click-through and conversion by bringing the user directly into the customization experience - and focusing on zazzle's differentiators: merchandise selection and build quality.
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Microsoft Live Maps
We worked with the Microsoft Live team to analyze and optimize the user experience of their Live Search interface, using a map mash-up for point-to-point directions.
These landing pages present a customized user experience, based on a user's search query - increasing click-through to the destination pages. -
Branson Chamber of Commerce
Working with our partners, Camelot Communications, we designed and developed a number of microsites for the Branson Chamber of Commerce. These interactive, map-drive landing pages increase the effectiveness of their online media campaigns by driving higher conversion rates to the businesses they support.
StepChange creates Social Sites and Landing Pages to help companies Amplify their Online Marketing ROI.
Download our Social Sites Solution Brief
Today’s social campaigns make use of some familiar components: banner ads, conversion forms, landing pages – but they also leverage a powerful new set of audience engagement tools to create social momentum.
For more than two years, we have been working with leading clients and agencies to build Social Sites and Landing Pages that make use of these new engagement tools to amplify the ROI from traditional online marketing campaigns.
Social Sites – Using Social Networks to Build Value on Your Site
Tools for sharing social data – such as Facebook Connect and Open Social – have given rise to the rapidly-growing category of Social Sites. These focus on creating value through:- Social Acquisition – Invitations & Social Ads
- Social Momentum – Newsfeeds, Updates, Dialogue
- Social Merchandising – Promoting Products in Social Networks
This makes it possible to leverage your audience’s existing Social Networks to build value for your product or service – quickly and cost-effectively.
Optimized Landing Pages & Mobile Sites
Although the tools are changing, campaigns often remain focused on the goals of customer Acquisition, Conversion & Retention. Our experienced online marketing team works with clients and agencies to build Landing Pages and Microsites that are optimized for maximum ROI through:
- Design – Intuitive microsite and conversion path
- Targeting – based on search and segment criteria
- Optimization – A/B testing of creative elements
In order to extend these campaigns into the mobile space, we create mobile-optimized versions of microsites for iPhones and other handsets.
