facebook marketing
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Tostitos
Working closely with Facebook and the Tostitos brand team, we created this Facebook page and a set of integrated applications to manage their "Race to the Bowl" campaign. In under one month, the campaign drove 17,000+ Facebook fans and thousands of user-generated essays, pictures and video for Tostitos.
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Gold's Gym
We worked with Golds Gym and our partners at Camelot Communications to establish Gold's Gym's brand presence in Facebook - and integrate it with the in-gym customer experience and offline marketing campaigns. This included the creation their Facebook page and content as well as the design, development and hosting of three custom Facebook applications that drive referrals and encourage user-generated content from their members.
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ThisNext
ThisNext is a leading online "Social Shopping" platform. We worked closely with them on the strategy, design and development of several Facebook applications that drive awareness, acquisition and user-generated content creation.
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got2b
We worked with got2b and our partners at WMI Digital to launch a comprehensive brand hub in Facebook. The Facebook presence includes an interactive photo competition with member voting, a gift application, coupons, videos, events and more - all designed to drive brand awareness, increase acquisition, and generate buzz in the marketplace.
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National Wildlife Federation
We worked with the National Wildlife Federation to create this portable Widget and Facebook Application that is used to gather petition signatures. Just by filling out the form on the widget, a user is able to submit a valid signature to support pollution controls - a powerful new way to use social media to support social action.
StepChange creates Facebook marketing solutions that enable clients and agencies to build effective social momentum.
Facebook offers unique marketing opportunities to both established brands and emerging companies. We use a combination of Facebook Pages, engagement Applications and Connect tools to help brands create an effective brand presence in Facebook.
Visit us in Facebook to see live campaigns.
Pages – Creating an Effective Brand Hub
Using Facebook to engage your audience often begins with a well-designed and integrated brand page that acts as a social hub within Facebook. We work with clients and agencies on the strategy, design, implementation and management of these pages to establish their presence and set the stage for targeted engagement efforts.
Campaigns – Amplifying Marketing ROI
We have found that by creating campaigns in Facebook that integrate with brand pages and take advantage of the social momentum from engagement applications – companies can dramatically amplify the effectiveness of their online marketing spend.
Applications – Driving Social Momentum
Effective Facebook applications do more that just compete for attention – they offer real value to a brand’s audience and extend their primary product or service into the social web.
We design, build and host integrated engagement applications that drive social momentum by enabling audiences to engage with brands in Facebook in a meaningful way.
