StepChange worked with Values of N on Market Entry Strategy and Beta Launch Management for Sandy – the world’s first Virtual Email Assistant.
StepChange has partnered with the team at Values of N to help develop and launch an innovative ‘virtual email assistant’ – Sandy.
We developed customer segmentation strategies, crafted messaging and positioning, assisted with testing and development, and managed Beta Programs to accelerate Sandy’s market entry.
Sandy has become one of the most anticipated and successful “Web 2.0 betas” of 2007.
Check out Sandy at iwantsandy.com
