StepChange: Social Media Marketing
We partner with brands and agencies on Social Media Marketing
strategy, development, measurement and management.
We specialize in the creation of social presence, programs and experiences that engage customers in social contexts such as Facebook, Twitter, Mobile Apps and Communities – and have created over 200 programs since 2006.
We are proud to be part of Dachis Group, the world's largest Social Business consultancy, with offices in North America, Europe and Asia/Pacific.
Facebook
We create custom Facebook Pages, Tabs, Campaigns and Applications and Microsites
Mobile
We build mobile applications for iPhone & Android to support campaigns and social experiences.
Social Microsites
Our team partners with Brands and Agencies using social technologies to create better microsites.
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Client Case - Travelocity
We created a series of social engagement programs for Travelocity to drive fans and activity in Facebook. With their Roaming Gnome at the center, this "Cabin Fever" campaign gained nearly a million user votes in Facebook.
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Client Case - Nestlé Crunch
The Nestlé Crunch Challenge app that we developed in conjunction with our agency partners at Ogilvy is a trivia game engagement app with several compelling calls to action. Over 1,000 Nestlé Crunch bars were given out daily, along with larger weekly prizes. Its 250,000 active monthly users propelled it to Inside Facebook's list of top 10 emerging apps.
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Client Case - Clorox
Working closely with Clorox, we created a contest app to support the Clorox Clean-Up Power a Bright Future contest, in which $50,000 in grants were given away to five worthy kids' non-profits. Over 4,000 programs were nominated, and its success spawned a similar promotion ("Green Heroes") for Clorox' Green Works brand.
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Client Case - Gold's Gym
We worked with Golds Gym and our partners at Camelot Communications to establish Gold's Gym's brand presence in Facebook - and integrate it with the in-gym customer experience and offline marketing campaigns. This included the creation of their Facebook page and content as well as the design, development and hosting of three custom Facebook applications that drive referrals and encourage user-generated content from their members.
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Client Case - Disney
We created this social microsite to showcase Disney's new Summer NighTastic fireworks show.
The site allows visitors to Connect with Facebook to pull their own photos into a personalized fireworks display, incorporated into a fully 3D-rendered Flash movie experience.
